Seeks to raise awareness on air pollution through street play in 126 locations
Mumbai, June 4, 2022: To commemorate World Environment Day, HDFC Bank Parivartan today launched a high-decibel campaign called #EnginesOff to raise awareness on the importance of reducing air pollution. Through a short street play, motorists idling their vehicles at busy traffic intersections will be encouraged to switch off their engines while they wait for the signal to turn green.
The bank is rolling out this short play at over 126 busy signals in 40 cities across the country. The three-day campaign starts on June 5th and includes large metros such as Mumbai, Gurugram, Bangalore, Kolkata, and Pune, as well as smaller cities like Ludhiana, Varanasi, Nasik, Rajkot and Guwahati among others.
According to the World Health Organisation, research shows that over 7 million people die from air pollution each year. A small measure like switching off the engine can reduce an individual’s emissions by half.
The street play is part of HDFC Bank’s nationwide ESG campaign highlighting the small steps we can take towards sustainable progress. The campaign shows how the future can be better if we change things today. The bank also launched four unique films that highlight its social and environmental initiatives under its flagship programme Parivartan, as part of the same campaign.
“HDFC Bank has always been committed to leading responsibly. We believe that as India’s largest bank, we must use our brand to create a positive social impact and make a difference in the lives of communities,” said Mr. Ravi Santhanam, CMO, HDFC Bank. “With this campaign, we want to raise awareness on the simple steps we can take to prevent a catastrophic future. We need to come together and act now so we can create a better tomorrow,” he added.
HDFC Bank is the amongst the largest corporate CSR spenders in the country. The bank’s key focus areas include care for climate, rural development, education, skill development, healthcare & hygiene and financial literacy under Parivartan.
The 40 cities and locations are as follows:
#EnginesOff
| Name of City | No of locations | Locations |
|---|---|---|
| Chandigarh | 4 | Sector 8 |
| Sector 44 | ||
| Transport Lights | ||
| Housing Board Lights | ||
| Mohali | 2 | DC Office Light point |
| Suhana Lights, | ||
| Amritsar | 2 | Lawrence Road |
| Income Tax Chownk | ||
| Ludhiana | 2 | Pavilion Mall Lights |
| New Court Lights | ||
| Jaipur | 4 | RAMBAG CIRCLE |
| DANIK BHASKAR CIRCLE | ||
| NEW GATE | ||
| JDA CIRCLE | ||
| Gorakhpur | 4 | Padaleganj Chauraha |
| Shastri Chauraha | ||
| Mohadipur Chauraha | ||
| Asuran Chowk | ||
| Allahabad | 3 | Balson Choraha |
| Medical Choraha | ||
| Fortrate Choraha | ||
| Lucknow | 4 | Burlington Square |
| Hazratganj Square | ||
| Alambagh Square | ||
| Indiragandhi Pratishthan Square | ||
| Kanpur | 4 | Tatmill Chauraha |
| CocaCola Chauraha | ||
| Vijay Nagar | ||
| Ramadevi | ||
| Varanasi | 4 | Rathyatra |
| Maldahiya | ||
| Lanka | ||
| District Court Charaha | ||
| Faizabad | 2 | Rakabganj Chauraha |
| Pushpraj Chauraha | ||
| Meerut | 3 | Saket Chauraha |
| Begum Pul | ||
| Tej Garhi Chauraha | ||
| Sonipath | 3 | Rohtak Chowk |
| Loharu Road | ||
| Old Bus Stand | ||
| Bareilly | 3 | Chaupal Chauraha, Police Line |
| Chowki Chauraha | ||
| Circuit Chauraha | ||
| Faridabad | 3 | Ajrondha Chowk |
| Old Faridabad Chowk | ||
| B K Dutt Chowk | ||
| Delhi | 3 | |
| Ghaziabad | 3 | Hapur Chungi |
| Hapur Tiraha | ||
| Dabur Tiraha | ||
| Dehradun | 3 | Balram Chowk |
| Prince Chowk | ||
| Panchayati Mandir Chauraha | ||
| Noida | 3 | Sector 18 |
| Sector 16 | ||
| Sector 15 | ||
| Gurgaon | 3 | Sector 42 |
| MDI Chowk | ||
| Bristol Chowk | ||
| Jammu | 3 | Bikram Chowk |
| Jewel chowk | ||
| Gandhi Nagar | ||
| Srinagar | 3 | Jehangir Chowk |
| M A Road | ||
| Regal Chowk | ||
| Pune | 3 | Phineox Mall Signal, Viman Nagar |
| University Road Signal | ||
| Katraj Signal | ||
| Aurangabad | 4 | Kranti Chowk Signal |
| Akashwani Signal | ||
| CIDCO Signal | ||
| Dudh Dairy Chowk | ||
| Nashik | 4 | CBS School |
| ABB Singnal - Trambak Rd | ||
| BYK Signal - College Rd | ||
| Dwarka Signal | ||
| Indore | 4 | Palacia |
| C-21 | ||
| Radission Square | ||
| Regal Square | ||
| Ahmedabad | 3 | Sindhubhavan Circle |
| Ashram Road | ||
| RTO Circle | ||
| Surat | 3 | Swar Gate |
| Athava Gate | ||
| Gajera School Circle | ||
| Rajkot | 3 | Race Course Road |
| 100 ft Road | ||
| Crystal Mall | ||
| Vadodara | 3 | Kala Ghoda |
| Alkapuri - RC Dutt Road | ||
| Rajmahal Road - Akota Bridge | ||
| Mumbai | 1 | Haji Ali |
| Hyderabad | 4 | Jubilee Hills |
| Hi-tech city | ||
| Khairatabad | ||
| Gatchibowli | ||
| Vijayawada | 4 | Benz circle |
| Ramvarampadu | ||
| Bhavani puran | ||
| Ibrahimpatnam | ||
| Vizag | 4 | RTC Complex |
| Maddilapalem | ||
| Gajuwaka | ||
| Siripuram | ||
| Nagpur | 4 | Eternity mall square |
| RBI square | ||
| Shankar nagar | ||
| Chatrapati square | ||
| Bhubaneswar | 3 | Kalinga Hospital Square |
| Commissionerate & DCP Traffic Police Office Square | ||
| AG square | ||
| Patna | 4 | Dakbangla |
| Exhibition Road | ||
| Shaguna More | ||
| Boring Road Crossing | ||
| Kolkata | 3 | Shyambazar Crossing |
| Esplanade Crossing | ||
| Rash Behari Crossing | ||
| Guwahati | 3 | ABC Point |
| Rukminigaon Point | ||
| Lalganesh | ||
| Bengaluru | 3 | Samsung Opera house Signal |
| LIC Signal MG road | ||
| Trinity Circle | ||
| Coimbatore | 6 | Lakshmi mills Signal |
| Trichy Road Signal | ||
| Airport Signal | ||
| Gandhipuram Signal | ||
| Hopes college | ||
| Ukkadam Signal | ||
| Madurai | 6 | Goripalayam Signal |
| Flower Market Signal | ||
| Awin signal | ||
| Guru Theatre | ||
| Kalavasal Signal | ||
| Keelavasal Signal |
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