India has always warmly welcomed visitors, rooted in the tradition of ‘Atithi Devo Bhava’. This hospitality mindset, economic growth, and increased international attention have shaped the travel and living experience across the country. One solution that has steadily gained interest is the concept of serviced apartments. These living spaces now meet the changing needs of tourists, professionals, and expats alike, offering practical and flexible stay options beyond traditional hotels.
The serviced apartment sector is classified into entry-level, mid-level, and premium segments. Entry-level and mid-level apartments provide basic facilities like a kitchenette and workspaces, while the premium segment offers customised services like in-room dining service, chef on call, and delivery of provisions to the apartment.
Location-wise, while the premium segment is restricted only to the metros and Tier-I cities, the entry-level and mid-level segments are present in big cities as well as Tier-II and Tier-III cities.
In India, the serviced apartment segment is still nascent, though developers have been launching serviced apartments across Mumbai, Delhi, Bengaluru, Pune and Chennai. In addition, Tier-II and Tier-III cities, as well as tourist destinations like Kochi, Ahmedabad, Bhubaneswar and Neemrana, are also becoming popular serviced apartment destinations. These apartments offer services comparable to what a five-star property offers to the end users.
Anticipating a surge in the number of serviced apartments, the Federation of Hotel and Restaurant Association of India is planning a grading and classification system for them. Good untapped demand in India, coupled with booming IT and IT-enabled services, biotechnology, and medical tourism, will provide impetus to the sector, not only attracting domestic but also international players.
Leaseback agreements allow individual investors to purchase serviced apartments and lease them back to the operator. The operator manages the property and pays a fixed return to the investor, typically annually. This helps investors earn passive income without managing the property themselves. Leaseback terms often include maintenance responsibilities, repair clauses and a minimum lock-in period. This model is beneficial for real estate developers as well, as it ensures continuous occupancy and financial return from the property.
Serviced apartments usually come with bundled utilities and maintenance services. These packages include electricity, water, housekeeping and basic repairs. Unlike traditional rentals, tenants do not have to handle utility bills or negotiate separate service contracts. This simplifies the living experience for both short-term and long-term guests. Operators may also offer tiered service packages depending on the guest’s budget and stay duration. Regular maintenance ensures that the apartment remains in top condition for repeated use.
One of the defining characteristics of serviced apartments is the flexibility in the length of stay. Guests can book an apartment for a few days, weeks or even months, depending on their needs. This is unlike traditional lease arrangements that typically require a minimum of eleven months. Flexible tenure attracts business travellers, medical tourists and students. It also appeals to families relocating temporarily for job assignments or house renovations. This adaptability helps serviced apartments remain occupied year-round.
Modern serviced apartments often include smart home technologies such as keyless entry, energy-efficient lighting and app-based service requests. Guests can control appliances remotely and request housekeeping or grocery deliveries through integrated systems. These features improve the overall convenience and make the apartment feel more like home. Some properties also use automation for energy management to reduce operational costs. Technology integration enhances guest satisfaction and helps operators manage services more efficiently.
Serviced apartments are designed to offer higher privacy than hotel rooms. Most units are self-contained with private entrances and minimal shared spaces. In addition, these apartments include security features such as CCTV surveillance, access control systems, biometric locks and on-site staff. These measures are especially important for corporate clients and families who seek long-term comfort with safety. Enhanced privacy makes them ideal for medical tourists and celebrities who need discreet and comfortable accommodation.
Serviced apartments have become a practical choice in India’s growing hospitality sector. Their flexibility, cost-effectiveness and comfort attract both corporate and leisure travellers. With rising demand from expats, tourists and investors, the segment is expanding steadily. As more developers enter the market, serviced apartments are expected to evolve further, offering improved facilities and better returns. They bridge the gap between hotels and rental homes, serving a wide range of needs in the changing real estate landscape.