Maxima Value Plan

What is Demat Maxima Value Plan?

Investing for the long-term is a journey that demands the right tools, support and a dependable partner. At Maxima Value Plan, we recognise the aspirations of long-term investors like you and are dedicated to empowering your financial goals. Explore the numerous benefits that come with opening a Demat Account with us.

Maxima Value Plan Details:

Plan Name Maxima
Client Segment  Classic / Prime / SB Max
AOC Charges (exculsive GST) 0
Free Cash Volume (Rs.) 5,00,000
Validity of Free Volume 90 days
Delivery Brokerage % 20P
Intraday Brokerage % 0.02%
Min Brokerage (Rs.) 20
Derivatives (per order) Rs. 20
Same Day Payout (Rs.) 5,00,000
RM Support Yes
Research Recommendation Yes
Demat AMC Transacting account: ₹250
Non Transacting account: ₹500 
Demat Debit Transaction & Pledge Instruction
(Creation / Invocation / Closure)		 0.04%
(Min Rs. 30 & Max Rs. 4999/-)
Margin Pledge Rs 20/-
Dematerialisation  Rs.5/- per certificate + Rs. 35/- per request
Rematerialisation Rs.30/- per request + NSDL / CDSL actuals, Currently
a) Rs. 10/- for every hundred securities or part thereof; or
b) a flat fee of Rs. 10/- per certificate whichever is higher
Reissuance of Delivery Instruction Booklet (DIB) Rs.100/- per booklet
Mailing Charges for Non Periodic statements  Inland Address Rs.35/- per request
Foreign Address Rs.500/- per request


Terms and Conditions

  • Value Plans are special limited period offers designed to enhance your Demat and Trading experience for accounts opened digitally on or after 1st August 2023
  • This offer is currently available only through the 2-in-1 digital account opening journey and is not applicable for physical account opening
  • Customers must begin the digital journey using the mobile number registered with their HDFC Bank Savings Account
  • HDFC Bank and HDFC Securities reserve the right to review and update these offers at their discretion
  • Existing customers who already hold a Demat & Trading account are not eligible for these offers
  • Value Plans remain valid only as long as the customer’s savings account continues under the eligible Managed Programme or Product Variant
  • If the account status changes, standard tariff charges will apply. The standard Demat AMC is ₹750 per annum
  • Minimum brokerage will apply regardless of the customer’s base brokerage plan: Platina – ₹10, Premia – ₹15, Maxima – ₹20, Optima – ₹25
  • Demat AMC is waived for the first year. From the second year onwards, it is charged annually in advance at the start of the billing cycle
  • For customers under Managed Programmes/Product Variants, AMC is computed based on the transaction done in the previous year
  • A Transacting Account refers to a Demat account that has had at least one credit or debit transaction in the previous financial year. This includes:
     - Buying or selling of stocks or mutual funds
     - Processing a Demat or Remat request
     - Any pledge or unpledge transactions
  • If a customer is tagged as ‘Preferred’ under ethnic code but holds an SA Product Code of Speciale Platinum, they will receive the higher tier benefit - the Platina plan

Key Features of Maxima Value Plan

  • Comprehensive support for your long-term goals

    • With the Maxima Plan, enjoy zero AOC and your first 90 days absolutely free for up to ₹5 lakh of free cash volume. Benefit from a delivery brokerage of 0.20%, first-year Demat AMC free and Buy Stocks Pay Later at an MTF of just 18%!
  • Protects against risks like forgery, damage, and loss of physical certificates due to fire, theft, or mutilation.

    • Maxima Value Plan is dedicated to supporting your long-term investment goals. With a variety of investment options, you will have the resources to build a robust portfolio. Whether you're planning for retirement, education or generational wealth, we've got you covered.
  • Holistic Portfolio Management

    • Our advanced platform simplifies managing a diverse portfolio. Track, analyse and manage your investments seamlessly. With user-friendly tools, monitor performance, track trends and make data-driven decisions to optimise your holdings. Stay in control and watch your investments grow.
  • Compounding returns

    • Position yourself to benefit from the power of compounding returns. As your investments grow, your gains can be reinvested and multiply over time, accelerating wealth accumulation. Start early and let compounding work in your favour.
  • Educational resources for informed decisions

    • We provide educational resources, articles, webinars, and expert insights. Stay informed about market trends, investment strategies, and economic shifts to make well-informed decisions. With HDFC Securities ROOTS platform, get in-depth learning about investments, trading, and more.
  • Choose Maxima Value Plan today for a brighter tomorrow

    • Your journey toward a prosperous future begins with the right partner. By opening a Demat Account with Maxima Value Plan, you're not just accessing a platform – you're entering a realm of possibilities that align with your long-term ambitions. Experience the benefits of comprehensive support and a commitment to your financial well-being.
      Make the wise choice for your financial future. Opt for Maxima Value Plan today and embark on a journey that aligns with your long-term aspirations. Your goals are our priority and we're honoured to be your partner in securing your financial tomorrow.

Maxima Value Plan Details:

Plan Name Maxima
Client Segment /Particulars Non-Managed Classic / Prime / SB Max Savings/ Benefits (inclusive GST)
AOC Charges (exculsive GST) ₹999 0 1,179
Free Cash Volume (Rs.) ₹5,00,000 ₹5,00,000 2,950
Validity of Free Volume 90 days 90 days  
Delivery Brokerage % 0.20% 0.20% 60%
Intraday Brokerage % 0.02% 0.02% 60%
Min Brokerage (Rs.) ₹25 ₹20 60%
ETF 0 0 100%
Derivatives (per order) Rs. 20 20  
Derivatives BNPL 12.00% 12.00% 33%
Same Day Payout ₹5,00,000 ₹5,00,000 1180
RM Yes Yes  
Basket Investing Registration 0 0 100%
Research 0 0 100%
Demat AMC   66% OFF
(1 Txn p.a - pay only ₹250 or ₹500 for Nil Txn)		 1 Txn - ₹590
Nil Txn -₹295
Demat Debit  0.04%
(Min Rs. 30 & Max Rs. 4999/-)		 Min ₹30 or 0.04% and max cap of ₹4,999.  
Margin Pledge Rs 20/-    
Dematerialisation  Rs.5/- per certificate + Rs. 35/- per request    
Rematerialisation Rs.30/- per request + NSDL / CDSL actuals, Currently
a) Rs. 10/- for every hundred securities or part thereof; or
b) a flat fee of Rs. 10/- per certificate whichever is higher		    
Reissuance of Delivery Instruction Booklet (DIB) Rs.100/- per booklet    
Mailing Charges for Non Periodic statements  Inland Address Rs.35/- per request
Foreign Address Rs.500/- per request		    


Terms and Conditions

  • Value Plans are special limited period offers designed to enhance your Demat and Trading experience for accounts opened digitally on or after 1st August 2023
  • This offer is currently available only through the 2-in-1 digital account opening journey and is not applicable for physical account opening
  • Customers must begin the digital journey using the mobile number registered with their HDFC Bank Savings Account
  • HDFC Bank and HDFC Securities reserve the right to review and update these offers at their discretion
  • Existing customers who already hold a Demat & Trading account are not eligible for these offers
  • Value Plans remain valid only as long as the customer’s savings account continues under the eligible Managed Programme or Product Variant
  • If the account status changes, standard tariff charges will apply. The standard Demat AMC is ₹750 per annum
  • Minimum brokerage will apply regardless of the customer’s base brokerage plan: Platina – ₹10, Premia – ₹15, Maxima – ₹20, Optima – ₹25
  • Demat AMC is waived for the first year. From the second year onwards, it is charged annually in advance at the start of the billing cycle
  • For customers under Managed Programmes/Product Variants, AMC is computed based on the transaction done in the previous year
  • A Transacting Account refers to a Demat account that has had at least one credit or debit transaction in the previous financial year. This includes:
     - Buying or selling of stocks or mutual funds
     - Processing a Demat or Remat request
     - Any pledge or unpledge transactions
  • If a customer is tagged as ‘Preferred’ under ethnic code but holds an SA Product Code of Speciale Platinum, they will receive the higher tier benefit - the Platina plan

Terms & Conditions

  • Maxima plan is eligible for Classic, Prime Customers, or SB Max Accounts only
  • Customers must start the journey with the mobile number linked to their SA in HDFC Bank.
  • This is a promotional offer and is only for newly opened Demat and Trading Accounts
  • Existing customers already holding Demat and Trading Accounts are not eligible for these offers.
  • The value plans are valid only while the Bank account is in a managed program or product variant applicable to these plans. Otherwise, the standard tariff applies. Standard Demat AMC is ₹750 p.a.
  • Minimum brokerage applies regardless of your base brokerage rate plan. Maxima - ₹20.
  • Demat AMC is free for the first year.
  • The AMC is levied, in advance, for a period of one year at the beginning of the billing cycle. For the computation of AMC for Managed Program, transactions from the previous year will be evaluated and AMC will be levied based on the number of transactions done by the customer as per the defined transaction slabs.

Frequently Asked Questions

To be eligible for the Demat Maxima Value Plan, you must be a Classic, Prime, or SB Max Account holder with HDFC Bank. The plan is exclusively for new Demat and Trading Accounts; existing account holders are not eligible. Ensure your mobile number is linked to your HDFC Bank Savings or Salary Account, as this is required to start the application process. This promotional offer is designed for those who meet the criteria and are looking to benefit from a comprehensive investment support system tailored to their long-term financial goals.

To apply for the Maxima Value Plan:

  • Ensure you have an HDFC Bank Savings or Salary Account. 
  • Begin the application process online by using the mobile number linked to your Bank Account.
  • Keep your PAN and Aadhaar Card handy for quick verification.
  • Visit the HDFC Bank website and navigate to the Demat Account section to start your application.
  • Follow the steps to complete the online form and submit the required documents electronically.

If you prefer an in-person approach, you can visit your nearest HDFC Bank branch with the necessary documents to open the Maxima Value Plan account offline.

The Maxima Value Plan is a comprehensive investment package designed to support long-term financial goals. It offers zero Account Opening Charges (AOC) and provides the first 90 days free for up to ₹5 lakh of cash volume. Investors benefit from a delivery brokerage rate of 0.20%, a free Demat Account Maintenance Charge (AMC) for the first year, and the option to buy stocks and pay later at a margin trading facility (MTF) rate of just 18%. The plan includes holistic portfolio management tools and educational resources, ensuring investors have everything they need to build and manage a robust investment portfolio effectively.